Insights into Photographic and Video Lighting

Photographic Lighting:

Professional photographers use studio strobes, also known as flash. This is a momentary explosion of light, an intensely powerful illumination that allows for very small lens aperture that is just not possible with continuous lighting. Smaller aperture delivers a deep richer image quality.

Continuous lighting is like your desk lamp, turn it one and it stays on until turned off. These are used with all light boxes and tabletop kits. If these could actually do the job for professional photography, professional photographers would not spend thousands on studio flash. Would you use a butter knife or a chainsaw to cut down a tree? It really is a fair comparison.

Video Lighting:

Here is where continuous lighting is a must. It is not possible to shoot a practical video with flash. The prices range from less than $100 to thousands of dollars. Like all tools, there are professional tools that actually get the job done right, and there are cheapy kits that bank on folks kidding themselves that a toy will replace a professional tool.

We use high end video lamps matched to our proprietary LightPass Technology that perfectly distributes the light inside FlashBox.


Kelvin: (Color of light by temperature)

This is how the color of light is calibrated. The professional standard is 5,500-5,600 Kelvin for both photography and video. This Kelvin is not available in tungsten lighting typical of household light bulbs. The higher priced fluorescent bulbs, HPO, and LEDs are available in the 5,500K to 5,600K range. You will find false claims of Daylight color in the local stores, those lamps are typically 4,100K, and 6,500K, the former is on the green side, the latter is on the blue side, neither are useful for photography or video.

However, all photo flash units are from 5,400 to 5,800 Kelvin, the good ones being 5,600. FlashBox uses 5,600. Another of the many reasons that all pro photographers use flash Vs continuous lamps.

To get realistic representation of the colors of the object you photograph or take video requires 5,500 or 5,600 Kelvin.

FlashBox uses 5,600K for Flash, and 5,500-5,600 for Video.

CRI: (Color Rendering Index)

The scale goes from 0-100. To get accurate color representation the CRI must be 91+. Each point higher exponentially adds to the price of continuous lamps. To get a score of 98 is going to cost a boat load of money. However, Flash units all have high CRI, it's the nature of flash, which is one of the many reasons that all real pros use flash Vs continuous lamps.

FlashBox uses Flash for stills, 100 CRI, and for Video lighting, 91 CRI

Lumens: (amount of light)

Stated simply, continuous lamps just don't have it. Flash is not measured in lumens, but it is obvious to anyone that the light intensity produced by flash is far greater than from lamps. Look at a lamp, then pop a flash in your face, yes, the difference is painfully obvious. Flash makes it possible to use the full capabilities of the camera, whereas lamps just do not cut it outside of video.

Where to draw the line because price matters:

When it comes to photography and video lighting there are no low budget genuine solutions, first of all, it defies logic in that if these were available then there would be no professional photographers shooting product and jewelry at fees that most people refuse to pay. It is necessary to recognize the importance of image quality and the cost and rewards of getting those images. One needs only look at the success stories of those that sell online to see that without exception they all use high quality images against pure white background to earn the rewards of success.

High quality images start with high quality lighting.
The word Photography means photo=light + graph=paint/draw, it's all about the light, not the camera and lens.


Having the right type of light is not enough:
Photographic lighting is a whole lot more than just pointing a light at an object. There are ratios of light, for example, background and foreground lighting are two very different techniques, then side, over and under lighting. If you do each of these the same, which is what all light boxes do, your pictures will have that awful grey background and bland flat look.

To get amazing pictures and videos you must have the proper intensity and distribution of light in specific ratios. This is why professional photographers get paid. It is also why FlashBox has no rival. FlashBox is built around PhotoCubics' proprietary LightPassTechnology 45h

To learn about LightPass, please click on the logo above.